Making Your Home Marketable

The key to getting the most amount of money from the sale of your home, is by creating a perception of value. The most important thing to know about the perception of value, is that it tends to be an emotional reaction rather than a coldly logical one.

Buyers tend to think quite logically selecting houses to view, but then tend to simply react emotionally once in the house and seeing it. Only experienced investors generally maintain a clear headed thought process when viewing a house.

Imagine living room walls that really need to be repainted.

Investor It will take about $100 to repaint this room.

Average Buyer I dont like these walls much, whats wrong with the rest of the house?

Or with freshly painted walls

Investor These walls are fine as is.

Average Buyer Ohhh, I like the color in here, lets see the bedrooms!

Note that neither method is wrong. Investors should buy based on how the money looks, most home buyers should buy a house they get a positive emotional feeling from.

Ok.. so how do we get a buyer to fall in love with the house?